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Hey everyone,
Today’s email is all about the ‘roadmap’ for my one-person business over the next few weeks as my exams are over! Don’t be surprised if you start seeing changes 😁
For any new business or endeavour, I think it’s good to have a roadmap to keep yourself accountable and make moves which genuinely ‘move levers’. It’s too easy to get bogged down in the nuances, waste time, and forget about the bigger picture.
My roadmap/to-dos for the next few weeks:
Personal Website (high priority)
This website has been on my to-do list for a while, but I decided to code it from scratch instead of wanting to use templates. However, it has become so pressing that I may switch to making the rest using templates. For anyone curious, I am using Ghost! I aim to have a section for my one-person biz, medicine, tech, academia, and 1-2 more secret pages (more info closer to time 😉).
Complete rebrand (high priority)
I want to rename the newsletter and rebrand my LinkedIn and other socials to align with the future I envision for this venture. This is for multiple reasons: I will not be a student forever in some sense, and rebranding later would be more challenging; I wish to be able to share learnings about more things than just my business in the newsletter, e.g. cool tech I try out or simple things I learn from a book I am reading. The current branding means my focus is highly niche and narrow and doesn’t allow as much creative freedom as I would like. The rebrand is also essential because I need a colour palette besides black and white (I feel this, but do you like simple 🤔 ?) It needs to go with the website too. I booked a simple photoshoot for next week with one of my medical student peers who does freelancing photography on the side! I thought it was time to get some decent-quality photos for LinkedIn and other profile picture usage - it’s an integral part of the branding.
Increase client base (medium priority)
By the end of the summer, my goal is to have reached total working capacity with clients. I don’t want to start a large agency-based model (and have never intended to), but working myself at total capacity would be great. I am working on outreach, prospecting, and completing courses to level my game. As I am focusing on upskilling currently, I am not rushing to gain clients as I want to increase the offer I value to my clients.
My head is teeming with ideas, and there’s much more to tell you as summer progresses. However, my aim for next week is to get the website up and going! I am genuinely excited to work on this and so happy you are all along for the journey. With 16 editions and 60+ subs, it’s been genuinely incredible so far.
If you have any suggestions for rebranding, please reply and let me know!
See you all next week!
Cheers,
Sanay
P.S. Sorry, no recommendations this week 😥 I just haven’t had the time with exam revision, but I will be back next week!
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